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Certainly one of the main yet often disregarded pieces to consider with your eCommerce business is planning the journey that you want your customer to take.

Too many businesses get caught upwards on working in the business rather than optimising and working on the business.

Which contributes to the question, do you know the journey that you want your customers to take? Or perhaps most importantly do you know the journey that your customers actually are taking?

Here we delve a little deeper into ways that you can look into planning your customer journey and quick ways to repair the most typical problem areas.

Stop guessing, Start measuring

The one thing you are more than likely guilty of is guesswork. We all all do it from time to time however now in 2016 there is no excuse for guesswork for 95% of your business as niespotykane alarmy w Warszawie there exists data available.

Just because you think you know very well what journey your customers take, really does not mean you are right, and more importantly it could mean that potential customers are getting lost or confused and leaving in frustration somewhere over the customer journey.

Ultimately if you have neglected or never actively spent time building or planning the journey of your customer then you are more than likely leaving money available and this will be impacting your conversion rate.

Website blindness is a real phenomenon and the one that you most likely experience from.

You look at your site most likely every day and if you didn't build it you certainly had a hand in the design and structure.

Which means you automatically know where everything is and therefore biased in planning the customer journey.

The simplest way to get around this is by utilising fresh sight.

Grab a friend or someone much less common with your website and task them with buying a specific product on your site, and watch them navigate it live and make notes about potential stumbling blocks and also ask them what they think of certain web pages and buttons and how it can be more intuitive to them.

Tools that can help you optimise your customer journey

In all of us world your customers have never lived with such a short attention span. It is a noisy eCommerce world and time has never recently been a far more valuable commodity to the savvy shopper.

It is commonly mentioned that you have 5 seconds in which to first grab your potential customers' attention when they first be able to your site.

After that if you succeed at that and also you sell what they want they need to be able to navigate to the checkout in just 3 clicks.

Any more on either of these and your chances of losing them to your competition increase dramatically.

These people key to having the ability to stop those high bounce rates is data, or more specifically knowledge.

You need to know very well what your customers are doing and more significantly what they struggle with.

The good news is that there are numerous tools available to you as a business owner now which may have made gathering relevant data easier than ever.

Google Analytics for example is an excellent free tool which will demonstrate a fantastic breakdown of traffic on your site, including pages which have the highest drop-out rate for your visitors.

Optimizely is another fantastic tool which allows you to run A/B tests on your site to take away guesswork on a number of areas on your website, leaving you with the actual numbers of actual customer behaviour.